Monday, 9 January 2012

Innovation and Luxury Combined

Silver Cross, a British manufacturer of wheeled transport for babies, is a name recognized all over the world for creating the popular Silver Cross pram and Silver Cross pushchair. The company admits to not really having a secret behind their success and fame, choosing to rely only on their century’s worth of experience and knowledge and pairing it with the use of only the best and finest materials known to man when creating their wheeled transport products. The brand’s influence has now spread towards all corners of the globe, with British neighbour Ireland having its own Silver Cross Ireland branch.


Whole generations of children have been raised and carted to here and there on the streets of London and the rest of the world in elegant and classic Silver Cross prams and strollers. The brand is practically a British institution, growing to become synonymous with elegance, class, and of course, luxury. Such is the quality of Silver Cross’ strollers and luxury prams that the company was given a prestigious royal warrant, a sign of the company providing their products to members of the British royal family. In fact, Prince Charles himself was wheeled around on his very own custom-built Silver Cross pushchair in 1948. Peter Philips also had similar baby transport in 1977.

Despite being perceived as a luxury brand with classic, old-fashioned styles, Silver Cross has managed to recognise the importance of functionality, combining it with aesthetics and producing a new range of modern wheeled transport. Today’s Silver Cross prams and strollers are highly lightweight and manoeuvrable, designed for parents who are on the go and are looking for buggies that are a breeze to push and wheel around.

The Silver Cross Surf is one such concept that combines the very best features of prams and pushchairs. The Surf features a birth pram, suitably for newborns, but it also has a fully reversible pushchair with a flat recline. If the user opts to add in the Ventura and Carrycot Car seat converts, the Surf turns into a travel system that’s perfect for just about any travel situation.

Silver Cross’ 3D Classic Prams and Pushchairs are yet another innovation that allows the pram to convert into a pushchair in a few mere seconds. The pram system, designed for use from birth until the toddler stage, is the perfect compact and lightweight system, and allows parents to save money on wheel transports since it has everything a travelling family will need.