The Secret behind Silver Cross’ Success

Silver Cross, makers of the popular Silver Cross Surf pushchairs and pram system, is a brand that holds familiarity amongst residents in the United Kingdom. The company has been around for more than 100 years (130 to be exact) and is considered as the longest-running manufacturer of strollers, buggies and other wheeled transport systems for babies. The Silver Cross company prides itself for having a collection of transport solutions that have various designs, styles and most importantly, features.  All of the company’s products however, have a few things in common: they are durable, made from the finest materials, and are nothing short of superior.

 

Silver Cross in Recent Years

In recent years, the company has revolutionized the way strollers look, feel and handle. This is evident in the best selling Silver Cross Surf Pushchair and Pram, which is a remarkable folding pram that has a space-age design and chassis. The Surf is fully equipped with features to keep your baby safe and comfortable, such as seat unit that is comfortable with its full recline, a fully padded liner, a silent hood, padded apron, sun parasol and more. The Surf is also reversible, meaning that you can choose to have your baby forward or backward facing. The Surf can be made even better and more flexible through optional accessories and add-ons, such as the Silver Cross Ventura Car seat, fleece blankets and liners and many more.

Here are some points to remember when thinking about the Silver Cross Surf pushchair, or any other Silver Cross product for that matter. 

Durability

Each and every Silver Cross stroller is made only from the best and most durable materials. The Surf for example, is crafted from high-grade magnesium alloy, the same material used in space ships. Silver Cross, in an effort to shave off weight from their products, also makes use of child-friendly and durable plastics and resins. Many of these materials are plated with chrome to give off a classic look reminiscent of strollers of the past. 

Convenience

This factor is what all Silver Cross pushchairs are designed for. Modern convenience can be found in each and every one of Silver Cross’ products, from the air-sprung suspension system found on the surf, the height-adjustable handles, beefy handle bars on the seat units and light overall weight that makes for ease of handling and steering. Silver Cross pushchairs are also renowned for being foldable into a sleek and storage-friendly package—mobile indeed.

Innovation and Luxury Combined

Silver Cross, a British manufacturer of wheeled transport for babies, is a name recognized all over the world for creating the popular Silver Cross pram and Silver Cross pushchair. The company admits to not really having a secret behind their success and fame, choosing to rely only on their century’s worth of experience and knowledge and pairing it with the use of only the best and finest materials known to man when creating their wheeled transport products. The brand’s influence has now spread towards all corners of the globe, with British neighbour Ireland having its own Silver Cross Ireland branch.


Whole generations of children have been raised and carted to here and there on the streets of London and the rest of the world in elegant and classic Silver Cross prams and strollers. The brand is practically a British institution, growing to become synonymous with elegance, class, and of course, luxury. Such is the quality of Silver Cross’ strollers and luxury prams that the company was given a prestigious royal warrant, a sign of the company providing their products to members of the British royal family. In fact, Prince Charles himself was wheeled around on his very own custom-built Silver Cross pushchair in 1948. Peter Philips also had similar baby transport in 1977.

Despite being perceived as a luxury brand with classic, old-fashioned styles, Silver Cross has managed to recognise the importance of functionality, combining it with aesthetics and producing a new range of modern wheeled transport. Today’s Silver Cross prams and strollers are highly lightweight and manoeuvrable, designed for parents who are on the go and are looking for buggies that are a breeze to push and wheel around.

The Silver Cross Surf is one such concept that combines the very best features of prams and pushchairs. The Surf features a birth pram, suitably for newborns, but it also has a fully reversible pushchair with a flat recline. If the user opts to add in the Ventura and Carrycot Car seat converts, the Surf turns into a travel system that’s perfect for just about any travel situation.

Silver Cross’ 3D Classic Prams and Pushchairs are yet another innovation that allows the pram to convert into a pushchair in a few mere seconds. The pram system, designed for use from birth until the toddler stage, is the perfect compact and lightweight system, and allows parents to save money on wheel transports since it has everything a travelling family will need.