
Founded by William Wilson in 1877—yes, the company has been around that long—the Silver Cross brand is a name known by generations of parents by heart. The company subscribes to a basic principle: to trust in their 130 years of experience and use only the finest materials known to man. Indeed, Silver Cross stands out for having a wealth of experience in the industry—the company already stood out as an exceptional manufacturer of wheeled transport systems for babies as far back as the early 1900s.
The company has undergone numerous changes over the years since its birth. During the turn of the 21st century, the company was suffering due to an increasingly competitive atmosphere and lacklustre sales of its traditional prams. The market for these old-fashioned systems was simply dwindling, as more and more parents sought foldable and compact wheeled transports. The company was saved after being acquired by David Halsall International, a toy manufacturing company that was already in charge of producing the junior range of Silver Cross strollers and prams.
Since then, the company has grown to become more capable at meeting the needs of their customers and adjusting to the changing times. The need for increased mobility and manoeuvrability was something Silver Cross managed to recognize just in time for adjustments to be done. The company responded by releasing innovative transport solutions such as the 3D pram system and the Silver Cross Surf pushchair and pram. The results exceeded expectations, with the 3D and Surf becoming instant bestsellers.
When comfort, style and usability are concerned, the Silver Cross name is definitely on top. Consider it—you won’t regret the investment.