The Secret behind Silver Cross’ Success

Silver Cross, makers of the popular Silver Cross Surf pushchairs and pram system, is a brand that holds familiarity amongst residents in the United Kingdom. The company has been around for more than 100 years (130 to be exact) and is considered as the longest-running manufacturer of strollers, buggies and other wheeled transport systems for babies. The Silver Cross company prides itself for having a collection of transport solutions that have various designs, styles and most importantly, features.  All of the company’s products however, have a few things in common: they are durable, made from the finest materials, and are nothing short of superior.

 

Silver Cross in Recent Years

In recent years, the company has revolutionized the way strollers look, feel and handle. This is evident in the best selling Silver Cross Surf Pushchair and Pram, which is a remarkable folding pram that has a space-age design and chassis. The Surf is fully equipped with features to keep your baby safe and comfortable, such as seat unit that is comfortable with its full recline, a fully padded liner, a silent hood, padded apron, sun parasol and more. The Surf is also reversible, meaning that you can choose to have your baby forward or backward facing. The Surf can be made even better and more flexible through optional accessories and add-ons, such as the Silver Cross Ventura Car seat, fleece blankets and liners and many more.

Here are some points to remember when thinking about the Silver Cross Surf pushchair, or any other Silver Cross product for that matter. 

Durability

Each and every Silver Cross stroller is made only from the best and most durable materials. The Surf for example, is crafted from high-grade magnesium alloy, the same material used in space ships. Silver Cross, in an effort to shave off weight from their products, also makes use of child-friendly and durable plastics and resins. Many of these materials are plated with chrome to give off a classic look reminiscent of strollers of the past. 

Convenience

This factor is what all Silver Cross pushchairs are designed for. Modern convenience can be found in each and every one of Silver Cross’ products, from the air-sprung suspension system found on the surf, the height-adjustable handles, beefy handle bars on the seat units and light overall weight that makes for ease of handling and steering. Silver Cross pushchairs are also renowned for being foldable into a sleek and storage-friendly package—mobile indeed.

Innovation and Luxury Combined

Silver Cross, a British manufacturer of wheeled transport for babies, is a name recognized all over the world for creating the popular Silver Cross pram and Silver Cross pushchair. The company admits to not really having a secret behind their success and fame, choosing to rely only on their century’s worth of experience and knowledge and pairing it with the use of only the best and finest materials known to man when creating their wheeled transport products. The brand’s influence has now spread towards all corners of the globe, with British neighbour Ireland having its own Silver Cross Ireland branch.


Whole generations of children have been raised and carted to here and there on the streets of London and the rest of the world in elegant and classic Silver Cross prams and strollers. The brand is practically a British institution, growing to become synonymous with elegance, class, and of course, luxury. Such is the quality of Silver Cross’ strollers and luxury prams that the company was given a prestigious royal warrant, a sign of the company providing their products to members of the British royal family. In fact, Prince Charles himself was wheeled around on his very own custom-built Silver Cross pushchair in 1948. Peter Philips also had similar baby transport in 1977.

Despite being perceived as a luxury brand with classic, old-fashioned styles, Silver Cross has managed to recognise the importance of functionality, combining it with aesthetics and producing a new range of modern wheeled transport. Today’s Silver Cross prams and strollers are highly lightweight and manoeuvrable, designed for parents who are on the go and are looking for buggies that are a breeze to push and wheel around.

The Silver Cross Surf is one such concept that combines the very best features of prams and pushchairs. The Surf features a birth pram, suitably for newborns, but it also has a fully reversible pushchair with a flat recline. If the user opts to add in the Ventura and Carrycot Car seat converts, the Surf turns into a travel system that’s perfect for just about any travel situation.

Silver Cross’ 3D Classic Prams and Pushchairs are yet another innovation that allows the pram to convert into a pushchair in a few mere seconds. The pram system, designed for use from birth until the toddler stage, is the perfect compact and lightweight system, and allows parents to save money on wheel transports since it has everything a travelling family will need.

Quality Baby Pushchairs

Bringing a baby into this world is a major event in one’s life. A baby changes everything—in a good way of course—and opens a whole new chapter in your life wherein someone else’s needs now come before yours. A baby has special requirements you need to attend to, to ensure that your little bundle of joy stays comfortable, safe and healthy. But you can’t just keep your baby inside your home as he or she grows up into a toddler. That would be unhealthy for you and your child. No, you need to get out and about, which brings us to the subject of pushchairs. There are literally thousands of pushchairs out there, but if you want to go for the very best in quality, variety and style, you won’t regret going for a Silver Cross pushchair. 

Founded by William Wilson in 1877—yes, the company has been around that long—the Silver Cross brand is a name known by generations of parents by heart. The company subscribes to a basic principle: to trust in their 130 years of experience and use only the finest materials known to man. Indeed, Silver Cross stands out for having a wealth of experience in the industry—the company already stood out as an exceptional manufacturer of wheeled transport systems for babies as far back as the early 1900s. 

The company has undergone numerous changes over the years since its birth. During the turn of the 21st century, the company was suffering due to an increasingly competitive atmosphere and lacklustre sales of its traditional prams. The market for these old-fashioned systems was simply dwindling, as more and more parents sought foldable and compact wheeled transports. The company was saved after being acquired by David Halsall International, a toy manufacturing company that was already in charge of producing the junior range of Silver Cross strollers and prams. 

Since then, the company has grown to become more capable at meeting the needs of their customers and adjusting to the changing times. The need for increased mobility and manoeuvrability was something Silver Cross managed to recognize just in time for adjustments to be done. The company responded by releasing innovative transport solutions such as the 3D pram system and the Silver Cross Surf pushchair and pram. The results exceeded expectations, with the 3D and Surf becoming instant bestsellers. 

When comfort, style and usability are concerned, the Silver Cross name is definitely on top. Consider it—you won’t regret the investment.

What Makes the Silver Cross Surf Special?

The Silver Cross Surf pushchair is a newly released product that boasts of excellent comfort and a design that is clearly inspired by spaceship design. The Surf is a lightweight pushchair that is suitable for all stages of infant growth, adaptable enough for virtually any situation parents may find themselves in.

The Silver Cross Surf pushchair was launched on March 2010 as part of a large scale effort of the company to meet the increasing demand for lightweight, sleek and manoeuvrable wheeled transport solutions. Needless to say, the Surf came through perfectly and was met with critical acclaim for its futuristic and clever design, as well as for its ease of use. 

Features

The Surf comes with your usual seat unit that is designed to be compatible with infants in all stages of birth. This essentially eliminates the need for parents to purchase a separate carrycot. The Surf’s wheels also come with a special suspension system that’s air-sprung, specifically designed to make handling and your child’s ride extra-smooth on virtually any type of surface. This suspension is where the Surf system got its name, as the feel of the suspension is much like surfing, be it on concrete, grass or sand.

The Surf’s seat unit can also be positioned to be forward or backward facing, perfect for different situations such as sightseeing, sleeping and feeding.

Style

As for style, the Surf bears a design that may or may not be to your looking. This Silver pushchair comes in 3 colours, namely Black, Slate and Linen. It also features an urban and futuristic look one may expect to be something from an episode of Star Trek, yet is ergonomic enough to ease any feeling of alienation or awkwardness. The Surf excels at tasks any innovative pushchair is expected to handle, such as folding down into a compact package, riding well and being lightweight and easy to manoeuvre. 

Delving Deeper

Behind its facade and usability is the reason why the Silver Cross Surf shines. The Surf system uses a magnesium alloy body inspired by the construction of spacecraft. The alloy is very strong, yet remarkably light allowing for slight touches on the Surf’s adjustable handle to change direction. The chassis is also strong enough to handle frequent repositioning of the seat unit, something which you’ll be doing over and over again after you realize its usefulness. 

Accessories

Like any other Silver Cross pushchair, the Surf system can be complemented with various accessories, such as a carrycot, Ventura car seat, fleece blankets and more.

Considering Buying a Pram?

The Silver Cross 3D Pram

The Silver Cross 3D Pram stands out for being convertible. First of all it is remarkably lightweight and just with a few clicks and swivels, this system can be converted from a pram into a pushchair in a few mere seconds. The 3D Pram folds down to a compact profile making it easy to store in small areas, such as your car’s boot or a closet at home. This baby travel system is designed in a way to be suitable for all stages of infanthood with its fully padded mattress and infant pram liner. And if that is not enough you can also complement your luxury pram with a wide variety of accessories that Silver Cross offers, such as car seats and carrycots. With all these features packed into one sleek and elegant package, it’s no wonder why the Silver Cross 3D is a best-selling pram system.

Feedback

Some of the most common comments made by parents on the Silver Cross 3D pram system include:

Padding – Parents have raved about the cleverly designed padding on the seat unit, ensuring maximum comfort and safety even for newborn infants.

Seat – The seat unit itself has received praise for its sturdiness, large handle bar and the ability to lie fully flat. A large adjustable hood also protects the seat.

Handling – Like all Silver Cross prams and pushchairs, the 3D pram system is a breeze to handle, capable of making turns on a dime thanks to its lightweight yet strong construction. Ergonomic adjustable handles further supplement the 3D’s weight and suspension system.

Market and Loyal Patrons

If you are still hesitant with the idea of purchasing your very own Silver Cross pram and pushchair, perhaps a look at the brand’s loyal customers may be enough to convince you.

The Silver Cross brand is a name chiefly associated with luxury and transporting generations of children in Britain. The brand has deep connection with the British royal family, such that it has been awarded a prestigious Royal Warrant for providing custom prams and pushchairs to the Queen, Prince Charles and Princes Harry and William.

The company’s recent line of prams and pushchairs, such as the Silver Cross Surf has been a favourite of celebrities such as Angelina Jolie, Madonna, Sarah Jessica Parker, Kate Hudson and many more.

The Bottom Line

If you’re looking for a pram system that’s compact and gives you the very best of what pushchairs and prams have to offer, the 3D pram system is definitely for you. The 3D is perfect right from the early stages of growth thanks to its comfortable mattress and padded pram liner. And finally, it offers great value for money with its very competitive price tag. Again, if what you’re looking for is a feature-rich wheeled transport solution at a good price, the 3D Pram should definitely be on top of your list. 

You might also be interested in the Silver Cross Dazle Stroller. It's very comfortable for moms to use. Have a look at the video bellow to see how it works.

Silver Cross Surf Pushchair and Pram Review

The Silver Cross Surf

The Silver Cross Surf pushchair and pram is a baby travel system that’s been favoured by many parents in the United Kingdom and the rest of the world. The Surf underwent a long development stage to ensure the highest quality; the development stage took 2 years and it was finally released on March of 2010. Silver Cross Surf eventually became one of the company’s most notable bestsellers. According to Phil Taylor, design director of Silver Cross, the Surf was meant to be a new take on pram and pushchair design after questioning the look and feel of traditional transport systems.

However, the real question is, is the Silver Cross Surf any different?

If there’s one thing one notices after removing the Surf from its box and packaging, it’s that it’s remarkably sturdy despite its compact size. Right from there, the Surf exudes quality and class, from its construction, fabrics and overall look. 

Features

As far as features are concerned, the Surf does not disappoint. It comes with a myriad of functions and perks. For starters, there is a baby nest insert for baby’s maximum protection and comfort, a reclining seat unit making it suitable from birth, thick lining for comfort, and forks in the front and back for unimpeded movement and more. The Surf gets its name from its air-sprung suspension system designed to ensure a smooth ride on varying terrain—whether its sand, grass or concrete, this system will “surf” through it all. 

Add-ons

The Surf is also compatible with a number of accessories to make it more mobile and versatile. The Silver Cross Ventura Plus, a thickly lined universal car seat, can be easily clipped to the Surf’s chassis to make it a full travel system. An optional Silver Cross carrycot functions the same way. 

Chassis

The Silver Cross Surf also stands out for its ultra-lightweight chassis, which weighs in at a mere 7.5 kilograms. As a full buggy system, it tips the scales at 11.3 kilograms, while the addition of the beefy car seat increases its weight to 12.2 kilograms. The secret for the Surf’s lightness is its magnesium alloy construction, which is even lighter than aluminium. The material is commonly used on the bodies of airplanes and luxury sports cars—a fitting connection considering the Surf’s space age design. Despite being light, the magnesium alloy is strong and durable, capable of withstanding bumps and frequent travel. Finally, the chassis folds down to a small footprint and can be fitted into a small boot. 

Verdict 

The Silver Cross Surf is a modern travel system that’s a joy to manoeuvre and comfortable for your baby. It’s a little pricey compared to other strollers on the market, but quality is assured when it comes to Silver Cross, so parents are really going to get their money’s worth.